I used to be very quiet in my pre-teen years. I was the quiet, unassuming student; the one that would be called “oh so obedient,” during parent/teacher interviews.
Even in my first month of kindergarten, I was so shy that the teachers tried to get me to talk by distracting me with sesame street toys and shiny objects.
Then one day, I was on the school playground and it was my turn to go on the swing. The teachers were delighted because they all seemed to be playing a game of, “Let’s see who can get Ginni to talk.”
I was the shy, chubby Sri Lankan girl who kept to herself and played quietly with the other kids. One of the teachers began her schmoozing; buttering me up so I would finally saying something out aloud. She tried asking me about television, my parents, food – she played all the right cards. Then, she finally exhausted all attempts and said, “Do you talk at all, Ginni?”
I finally gave in and shouted “Yes!” This was met with a look of relief on her face. She probably had gloating points for a whole year and was made the “Diversity Co-Ordinator,” at that school after that moment. You go girl.
Since then, for me, it’s gone from “Let’s see who can make Ginni talk,” to “Let’s see who can shut Ginni up.” What a journey.
And the same goes for podcasting! A lot of entrepreneurs now are turning to podcasting. It’s a great way to share the great knowledge you already have and network with other professionals, experts and colleagues in your industry.
As one of my favourite leaders – Gary Vaynerchuck says; with business these days; it’s likely that you’re a media company first. And podcasting is one of the many, many digital mediums we can use to be that kind of company. To commentate, inform and share key points of information about our industry.
Having worked for both live to air broadcast radio at commercial and community stations, I’ve found that podcasting is a great platform that breaks the usual censorship and red tape you have to be mindful of when it comes to the industry regulators the station faces. How you distribute your content and allocate time for your guests and sponsors is entirely up to you – if there is no affiliation with another station or broadcaster.
Podcasting allows you to share all your information with potential customers and existing clients in a more personalised way. The human voice has an influence and a tone of emotion that cannot be conveyed by text – no matter how much you can channel Hemmingway or Shakespeare in your writing. This way, you have your listener’s attention. You have an exclusive human connection.
This is the place where The Ginni Show is different from your entrepreneurial podcast. Firstly, the content on the show is not really selling you any product, other than stories of myself and ridiculously large family. It’s these things that got you to my site and to the podcast in the first place. The fact that you take time out to listen to the show;to listen to me. In my shows I try to provide content in a way that’s unique but also universal in how it connects us all through it’s themes. Even though I’m telling my story – in my story, there is a shade of your story. That’s the most valuable connection we will have; more than any further leads or revenue; the connection of humanity.